What is Local Pack?
The top 3 business listings shown in Google Maps results for local searches.
The Local Pack (also called the Map Pack or 3-Pack) is the section of Google search results that displays a map with 3 local business listings below it. It appears for searches with local intent ('pizza near me', 'dentist in Austin') and sits above organic results, making it the most valuable real estate in local search. Businesses in the Local Pack receive the majority of clicks for local queries.
Why Local Pack Matters for Local Businesses
The Local Pack gets 42% of all clicks on local search results pages. Businesses ranked #4 and below are essentially invisible to most searchers. Getting into the Local Pack requires optimizing three primary factors: relevance (your GBP matches the search), distance (you're close to the searcher), and prominence (reviews, citations, and authority signals).
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