What is Customer Feedback?
Any information customers share about their experience with your business, collected through surveys, reviews, or direct communication.
Customer feedback is the umbrella term for all input customers provide about their experience — public reviews, survey responses, support tickets, social media mentions, in-person comments, and complaint forms. Effective feedback collection uses multiple channels and captures both solicited (surveys, review requests) and unsolicited (organic reviews, social mentions) signals.
Why Customer Feedback Matters for Local Businesses
Customer feedback is the raw material for every improvement decision. Without it, you're guessing what customers want. The businesses that grow fastest are the ones that collect feedback systematically, analyze it for patterns, and close the loop by showing customers their input led to changes.
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