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Definition

What is Sentiment Analysis?

AI-powered analysis that determines whether customer feedback is positive, negative, or neutral.

Sentiment analysis uses natural language processing (NLP) to automatically classify the emotional tone of customer reviews, survey responses, and social mentions. Advanced sentiment analysis goes beyond positive/negative to identify specific themes — service speed, staff friendliness, pricing concerns — giving businesses actionable intelligence about what customers actually care about.

Why Sentiment Analysis Matters for Local Businesses

Reading hundreds of reviews manually is impractical. Sentiment analysis surfaces patterns you'd never catch otherwise: maybe 40% of your negative reviews mention wait times, or your staff gets praised for friendliness but criticized for product knowledge. These insights drive operational improvements that directly boost your rating.

Related Terms

Online Reputation Management
Customer Feedback
Net Promoter Score (NPS)
Reputation Score

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