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Definition

What is Review Generation?

Strategies and tools for proactively asking customers to leave reviews.

Review generation is the proactive process of requesting reviews from customers at the right time, through the right channel, with the right message. This includes post-purchase emails, SMS requests, QR codes at the point of sale, and follow-up sequences. The goal is to turn satisfied customers (who rarely review unprompted) into vocal advocates.

Why Review Generation Matters for Local Businesses

Only 5-10% of customers leave reviews unprompted, and dissatisfied customers are 2-3x more likely to write one. Without active review generation, your online rating skews negative by default. A consistent review generation strategy ensures your rating reflects your actual customer experience.

Related Terms

Review Velocity
Google Reviews
QR Code Feedback
Review Management

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