What is Review Velocity?
The rate at which a business receives new reviews over a given time period.
Review velocity measures how frequently new reviews are posted for a business — typically expressed as reviews per week or month. Google and other platforms use recency as a ranking signal, meaning a steady stream of fresh reviews matters more than a large but stale collection. A high review velocity signals to both algorithms and potential customers that a business is active and consistently delivering experiences worth talking about.
Why Review Velocity Matters for Local Businesses
A business with 200 reviews but none in the last 3 months looks abandoned. Google's algorithm favors businesses with consistent, recent review activity. Review velocity is also a leading indicator of customer satisfaction — a sudden drop often precedes a revenue decline.
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