What is Review Site?
An online platform where customers can post public reviews and ratings of businesses.
A review site is any online platform that hosts customer reviews — Google, Yelp, TripAdvisor, Facebook, BBB, Trustpilot, G2, and hundreds of industry-specific platforms (Healthgrades for doctors, Avvo for lawyers, OpenTable for restaurants). Each has its own rules, audience, and impact on your business. Managing your presence across all relevant review sites is essential for comprehensive reputation management.
Why Review Site Matters for Local Businesses
Different customers use different platforms. While Google dominates, industry-specific review sites often have high purchase intent visitors. A dentist ignoring Healthgrades or a restaurant ignoring TripAdvisor leaves money on the table. Knowing which review sites matter for YOUR industry — and maintaining an active presence on them — is foundational.
Manage reviews across all platforms
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