What is Online Reputation Management?
The practice of monitoring, influencing, and improving how a business is perceived online.
Online Reputation Management (ORM) is the ongoing process of monitoring what people say about your business across the internet — reviews, social media, forums, and search results — and taking strategic action to shape public perception. For local businesses, ORM primarily revolves around Google Reviews, Yelp, and industry-specific platforms.
Why Online Reputation Management Matters for Local Businesses
93% of consumers read online reviews before visiting a local business. A single unanswered negative review can cost you 30+ potential customers. ORM isn't optional — it's the difference between growing and slowly losing market share to competitors who actively manage their reputation.
See how Rviewo automates reputation management
Free reputation audit. See your Google rating, review velocity, and exactly what Rviewo would do for you. 60 seconds, no account required.
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