What is Online Reputation Management?
The practice of monitoring, influencing, and improving how a business is perceived online.
Online Reputation Management (ORM) is the ongoing process of monitoring what people say about your business across the internet — reviews, social media, forums, and search results — and taking strategic action to shape public perception. For local businesses, ORM primarily revolves around Google Reviews, Yelp, and industry-specific platforms.
Why Online Reputation Management Matters for Local Businesses
93% of consumers read online reviews before visiting a local business. A single unanswered negative review can cost you 30+ potential customers. ORM isn't optional — it's the difference between growing and slowly losing market share to competitors who actively manage their reputation.
See how Rviewo automates reputation management
Free reputation audit — see your Google rating, review velocity, and exactly what Rviewo would do for you. 60 seconds, no account required.
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