What is Schema Markup?
Structured data code added to your website that helps search engines understand your content.
Schema markup (also called structured data) is a standardized vocabulary of tags you add to your HTML that tells search engines exactly what your content means — not just what it says. For local businesses, key schema types include LocalBusiness, Review, AggregateRating, FAQ, and Product. When implemented correctly, schema markup can trigger rich snippets in search results: star ratings, FAQ dropdowns, business hours, and more.
Why Schema Markup Matters for Local Businesses
Rich snippets dramatically increase click-through rates from search results. A listing with star ratings and review counts gets 20-30% more clicks than a plain listing. Schema markup is a technical SEO advantage that most local businesses haven't implemented — meaning it's an easy way to stand out against competitors in search results.
Related Terms
Get schema markup on your Rviewo profile
Free reputation audit — see your Google rating, review velocity, and exactly what Rviewo would do for you. 60 seconds, no account required.
Get StartedNo credit card. No account. Instant results.