What is Star Rating?
The average numerical score (typically 1-5) calculated from all customer reviews on a platform.
A star rating is the aggregate average of all individual review scores a business has received on a given platform. On Google, it's displayed prominently next to your business name in search results, Maps, and the Knowledge Panel. Star ratings are rounded to one decimal place and updated in near-real-time as new reviews come in.
Why Star Rating Matters for Local Businesses
The difference between 4.0 and 4.5 stars can mean a 25% difference in click-through rate from search results. Most consumers won't consider businesses below 4.0 stars. Your star rating is often the first (and sometimes only) thing potential customers see before deciding whether to learn more or scroll past.
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